What to wear for maternity photos


Pregnancy is a journey worth celebrating, and what better way to capture this special time than with a maternity photoshoot in London? Now that most of your questions about a pregnancy photoshoot have been answered, you may be wondering what to wear for your maternity photos. Don't worry, I'm here to help you by sharing with you 12 maternity styles worth considering that I have seen my clients wear and embrace for their photoshoots. Whether you're going for cosy at-home vibes, thinking about a shoot outside in nature, or being photographed while strolling through London's famous areas - I've got something for you!


Minimal


For those who don't want to dress up too much and prefer for the photos to be more about them and their partner. Think classic shapes, sleek, fitted dresses or tops in solid neutral colours like black, white or beige. It's about clean lines and modern vibes.

Best for: at-home pregnancy shoot where the focus is you and your bump.

minimalist maternity photoshoot
minimalist pregnancy photos
minimalist maternity photography

Glamorous


An elevated style that makes you think of celebrities and red carpet events. Think glitter, sequins, silk kimonos, caftans and dramatic gowns in striking colours (like jewel tones). This style requires styled hair and statement makeup to make you feel like a superstar.

Best for: maternity photoshoot near historic buildings and landmarks (for example, maternity photos by Tower Bridge).

glamorous maternity photos london
glamorous maternity shoot london
glamorous maternity photoshoot london

Quirky


For the bold and fun-loving mums-to-be, this style is all about expressing individuality and playful charm. Think vibrant colours, unexpected combinations that make your personality shine, statement shoes or accessories (oversized sunglasses, vintage hats or chunky jewellery).

Best for: maternity photoshoots in creative city locations like London's quirky backstreets, graffiti-filled alleys, or areas like Shoreditch, Hackney and Walthamstow.

funny maternity shoot london
pregnancy photos London canals
pregnancy photos Hackney Wick london

Elegant


This is a classic look that's timeless and an easy option - think simple maternity dresses (from off the shoulder to full length sleeves and length) in cashmere or satin, with soft pleats or classic long gowns and cardigans. The best colours for this style are neutral and pastels, which keep the outfits sophisticated.

Best for: both at-home pregnancy photoshoot and outdoor maternity photo sessions in East London.

elegant maternity photoshoot london
relaxed maternity photoshoot at home
elegant maternity photos

Playful


This is a lighthearted and fun approach that features bright solid colours or delicate prints. Think cute flowing and maxi dresses in flower prints or polka dots, colourful rompers or dungarees, and colourful accessories.

Best for: outdoor photoshoots with smaller children (think photo featuring spinning, twirling and laughing with your partner or kids).

playful outdoor maternity photos
playful outdoor maternity family photos
playful outdoor maternity photoshoot

Urban chic


This style is filled with sleek, streamlined silhouettes in shades of black, white, grey and navy. Think skinny maternity jeans or leggings, a chic blazer, or a suede or leather jacket. These kind of outfits go amazingly well with statement accessories (chunky necklaces, hats, scarves etc).

Best for: maternity photoshoot in East London and London's urban iconic settings like Shoreditch, Hackney, Walthamstow.

urban style London maternity shoot
modern maternity photos london
urban maternity photoshoot east london

Boho


Boho is more than a style; it’s a way of life. Relaxed, whimsical and very in touch with nature, this look features softer, less structured fabrics, earthy tones, and touches of colour. Think dresses with layers of chiffon or see-through cotton take the look to the next level.

Best for: outdoor maternity shoots in a forest, park, or against countryside backdrops.

boho maternity photoshoot london
boho maternity photos london
boho pregnancy photos london

Soulful


Similar to the boho style, but this is more intimate and meaningful - soft knit cardigans, eclectic kimonos and kaftans, flowing neutral-coloured dresses, with minimalistic shoes or even barefoot.

Best for: intimate at-home shoots, or serene outdoor settings that feel personal or have a special meaning to the expecting couple.

boho pregnancy photoshoot ideas
bohemian pregnancy photos london
boho maternity photos outdoors

Casual


Feminine, comfortable and casual. The trick to this look is to combine loose fitting items (chunky cardigan, oversized shirt) with tailored items (fitted jeans, skin-tight dress). Or clothes that "feel" homely, outfits in which you can curl up on the sofa and be comfortable.

Best for: pregnancy shoot at home in East London that feels relaxed and authentic.

casual maternity photos
casual maternity photoshoot outfit
natural maternity photos at home

London vibes


This style radiates confidence, blending seamlessly with the city's charm to create effortlessly stunning maternity photos in London. Think chic trench coats, tailored jumpsuits or casual dresses and comfortable footwear (necessary for those walks around London!). Play with bold, neutral or monochromatic colour palettes - black, white, camel, navy and blues - all of which will stand out agains London's iconic landmarks.

Best for: photoshoots around London's vibrant streets, markets and landmarks, or in front of timeless white and cream buildings (or classic red brick buildings).

London pregnancy photoshoot
London maternity photoshoot
London maternity photos

Cosy


This style is all about warmth, love and those relaxed moments with you little ones in the comfort of your home. Think soft, neutral tones like beige, cream, pastels or light greys that create a calming and harmonious vibe. Clothing can include oversized knit sweaters, simple dresses or simple maternity tops paired with soft leggings. For your kids, opt for coordinating outfits in soft, comfortable fabrics.

Best for: indoor maternity photo sessions where you are your most comfortable.

maternity family photoshoot
relaxed maternity photos
maternity family photos

Bodouir


This style celebrates the beauty, strength and elegance of motherhood in an intimate and empowering way. It focuses on baring your pregnant bump in a soft, sensual and tasteful manner. Think lace robes, delicate lingerie, soft wraps and kimonos. Neutral tones like ivory, blush, soft grey or pastels work beautifully, adding a timeless and elegant touch.

Best for: maternity photo session at home where you feel safe, confident and at ease.

boudoir maternity photos
pregnancy boudoir photos
boudoir maternity shoot

Ready to capture your pregnancy journey with a bespoke maternity photoshoot? Get in touch and let’s chat!

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